Built by reps, for reps.
For the rep on
the phone.
01
The shop
Wrangler OS is built by Grid Theory. Existing CRMs were built for the enterprise sales ops team. Wrangler is built for the rep on the phone trying to write a policy right now.
Every stage, label, and metric is shaped around how life insurance actually sells.
02
The stack
Next.js 16 on Vercel. Supabase for data + auth. LiveKit Cloud for live voice. Vercel AI Gateway with Claude Sonnet 4.6 for coaching briefs.
Next.js · Supabase · LiveKit · AI Gateway · Vercel
03
The philosophy
The fastest path to an issued policy is the one with the fewest screens. We measure ourselves on how quickly you move a lead through the pipeline, not how long you stay logged in.
Built by reps, for reps.
Saddle up